Who We Are :: NIKE, Inc. (NKE)

Our NIKE, Inc. Mission

To bring inspiration and innovation to every athlete* in the world.

*If you have a body, you are an athlete.

NIKE, Inc. at a Glance Today

Headquartered in Beaverton, Oregon, NIKE, Inc. is the world's leading designer, marketer, and distributor of authentic athletic footwear, apparel, equipment, and accessories for a wide variety of sports and fitness activities. Converse, a wholly-owned NIKE, Inc. subsidiary brand, designs, markets and distributes athletic lifestyle footwear, apparel, and accessories.

2026 Revenue: $46.4B

Number of countries where we serve consumers: ~190

As of May 31, 2026 • 10-K 2026

We believe every athlete* embodies greatness and deserves to achieve their dreams. They are why we exist, why we’ve driven unprecedented change in sport and beyond for over 50 years and why we continue to bring our mission to life everyday around the globe.

The Handshake That Started It All

Go behind the scenes of the famous business deal between Phil Knight and Bill Bowerman — co-founders of Nike.

The Definitive History of Nike’s World Campus

From a basement laundry room to a global headquarters spanning hundreds of acres, the throughline for the space remains the same: a belief in athletes, in innovation, and in knowing that the greatest is always yet to come.

The Nike Swoosh Logo: From Humble Beginnings to Global Icon

Before Nike was a worldwide sports brand, it was an upstart company in need of an eye-catching visual identity. Here, the real story of the Swoosh.