Cash gift provides support for Summer Playgrounds Program; NikeGO cards for use by low-income youth; end-of-summer event serving 2,000 youth; and Pier Park Skatepark project
Portland, OR (23 June, 2006) – NikeGO, Nike's signature community affairs program and the company's long-term commitment to get kids moving and give them the means to do it, announced today that it has presented a $175,000 cash donation to Portland Parks & Recreation. The funds will be used for Portland Parks & Recreation's Summer Playgrounds Program as well as for the continuation of the development of NikeGO cards for low-income children. The cards will provide the youth with access to a full menu of after-school activities and weekend programs during the school year.
"For over three years, Nike's generosity has helped Portland Parks & Recreation increase its programs that provide physical activities for children in low-income neighborhoods,” said Zari Santner, Director of Portland Parks & Recreation. “At a time when obesity is identified as the single most common contributor to diabetes among children, Nike's contribution goes beyond providing fun and games for kids. It will also improve their health and overall well-being."
A NikeGO donation of $75,000 will go towards expanding Portland Parks & Recreation's popular Summer Playgrounds Program, which NikeGO has supported for the last three years. The grant funds will staff each playground with a recreation specialist who will receive custom training from NikeGO curriculum partner SPARK (Sports, Play and Active Recreation for Kids). Participating youth will also receive a free, nutritious lunch as part of the program. Summer Playgrounds Program sites include: Alberta, Essex, Harney, Irving, Kenton, Lents, McKenna, Oregon, Peninsula and Woodlawn. Each site is expected to host 300 kids a day throughout the summer.
“We are extremely pleased to once again provide this level of support to Portland Parks and Recreation and the kids who enjoy their programs each summer,” said Danielle Killpack, Senior Manager for Corporate Responsibility in Oregon. “From a community perspective, Nike's goal is to get kids moving, while giving them the means to do it. Our partnership with Portland Parks & Recreation helps us achieve that.”
An additional $75,000 will fund NikeGO cards, the next-generation name for Project Inclusion, a program NikeGO funds helped launch in 2004 to enable more than 800 low-
income youth to participate in Portland Parks & Recreation after-school and weekend physical activity programs. Each NikeGO card is a free pass for fun and fitness.
The cards are distributed to low-income children for whom registration fees are a barrier to activities that get them moving. Participating youth will receive a NikeGO card on a lanyard that will provide them access to one of three 10-week terms. Cards will be issued at community centers and are redeemable at all Portland Parks & Recreation facilities. More then 800 kids are expected to use NikeGO cards during the 2006-07 year.
The remaining $25,000 will be used to support an end-of summer NikeGO Play Day at Mount Scott Community Park. The event, which will be held in August, will serve some 2,000 Portland-area youth and will feature swimming, tennis, roller-skating, and other activities.
“Nike's gifts to the Portland Parks Foundation and the Parks Bureau reflect the close partnerships we've formed,” said Randy Sell, Chair of the Portland Parks Foundation Board. “These partnerships also underscore Nike's commitment ensuring that the children of our city have every opportunity to enjoy active lifestyles. The NikeGO program is one that fits our mission perfectly.”
Also today, NikeGO announced that it is making a separate donation to the Pier Park Skatepark. The $75,000 grant—which will be funded in part by Nike Skateboarding—will help support efforts to redesign the existing skatepark facilities at the St. Johns neighborhood park.
“Nike Skateboarding is proud to be a part of the efforts to rebuild Pier Park and is looking forward to contributing to the Portland Skatepark Network,” said Kevin Imamura of Nike Skateboarding. “Together we can help make the city of Portland a world-class destination for skaters from around the globe.”
In 2002, Nike donated a $2 million gift to the Portland metro-area residents called The Anniversary Project to resurface all of Portland Parks and Recreation's outdoor basketball courts as Nike's way of thanking the Portland area for being its home for the last 30 years. The Anniversary Project represents Nike's largest one-time sports surface donation in the world. As part of the project, nearly 90 existing outdoor basketball courts (41 full-courts and 48 half or partial courts) in more than 30 Portland parks were resurfaced with a world-class, cushioned Rebound Ace surface containing recycled shoes. In addition to resurfacing the courts, Nike is assisting with court maintenance expenses through 2017. The Anniversary Project was inspired in part by Nike Chairman and co-founder Phil Knight, who grew up in Southeast Portland and, prior to founding Nike, served as the Lents Park Program Director in 1960.
About Portland Parks & Recreation
Portland Parks & Recreation owns and manages more than 10,000 acres of public parkland and open space within the City of Portland. Portland Parks & Recreation's mission is to sustain a healthy park system to make Portland a great place to live, work, and play. Information is available online at: www.portlandparks.org.
About NikeGO
NikeGO is Nike's signature U.S. community affairs initiative and the company's long-term commitment to getting kids more physically active. The program's mission is to increase physical activity in youths, offering them the support and motivation to become physically active, stay healthy and have fun. In its most recent fiscal year, Nike contributed more than $10.5 million in cash and products and served more than 150,000 kids through its programs and partnerships. Visit www.nikego.com for additional information.