BEAVERTON, Ore. (13 February, 2007) – Nike announced today that it has
appointed longtime executives David Heath as new Vice President of
Global Sales and Pat Zeedick as General Manager of Equipment for the
Nike brand.
Heath's role reflects the company's long-term strategy to target
top-line revenue growth by focusing on creating premium consumer
experiences built on product innovation, brand leadership and elevated
retail presence. Nike is targeting further geographic expansion and
deeper market penetration in all regions. As Nike's VP of Global Sales,
Heath will lead Nike's go-to-market and sales strategy, forecasting,
marketplace mapping and distribution. Heath will report to Nike Global
Operations President Gary DeStefano.
Heath is a 26-year veteran of the industry who joined Nike in 1990 as an
Apparel Sales Manager for the Southwestern United States. He
subsequently became a Global Sales Director, was the first U.S. General
Manager of Nike's equipment division, and was Commerce Director for the
Americas region. Most recently, Heath was Vice President of U.S. Sales.
As head of U.S. sales, Heath helped lead the business through one of its
strongest growth periods.
“David is a proven leader who brings strong global experience to the
role and understands all aspects of our business,” DeStefano said.
“Under his leadership, we will strengthen our go-to-market strategies
and bring compelling consumer experiences to the marketplace.”
Pat Zeedick began at Nike in 1984. Her most recent assignment was
General Manager of Nike's Equipment and Women's Fitness businesses in
Europe, a position she held for the last four years. Under her
leadership, the European region became Nike's largest equipment
business. Prior to that, Zeedick held several other positions within
Nike, including: General Manager of Nike Canada, Director of Sales for
the America's Region and National Development Sales Manager for the US.
Zeedick will report to Roger Wyett, Vice President of Nike Apparel &
Equipment.
“We are delighted to have someone with Pat's experience and leadership
in this key position,” Wyett said. “She will create strategies with the
goal of growing Nike's equipment business by working closely with our
consumer categories and delivering innovative products and experiences.”
About NIKE, Inc.
NIKE, Inc. (NYSE:NKE) based near Beaverton, Oregon, is the world's
leading designer, marketer and distributor of authentic athletic
footwear, apparel, equipment and accessories for a wide variety of
sports and fitness activities. Wholly owned Nike subsidiaries include
Converse Inc., which designs, markets and distributes athletic footwear,
apparel and accessories; NIKE Bauer Hockey Inc., a leading designer and
distributor of hockey equipment; Cole Haan, which designs, markets, and
distributes fine dress and casual shoes and accessories; Hurley
International LLC, which designs, markets and distributes action sports
and youth lifestyle footwear, apparel and accessories and Exeter Brands
Group LLC, which designs and markets athletic footwear and apparel for
the value retail channel.