BEAVERTON, Ore. and NEW YORK (22 May, 2007) – NIKE, Inc. (NYSE:NKE) and Foot
Locker, Inc. (NYSE:FL) expect to open up to 50 “House of Hoops by Foot Locker” retail stores in
the United States over the next three years, creating a new brand and community-oriented retail
experience celebrating the culture of the game for basketball consumers, the companies
announced today.
House of Hoops will be a “hub for all things basketball,” offering exclusively Nike, Jordan and
Converse basketball footwear, apparel and equipment product. The first House of Hoops store is
expected to open in early 2008 on 125th Street in New York, converting an existing Foot Locker
location in Harlem.
“House of Hoops will give consumers who live and breathe basketball culture a unique retail
experience not seen in the market today, offering a selection of the game's most premium athletic
footwear, apparel and equipment brands,” said Charles Denson, President of the Nike brand.
“We're pleased to partner with Foot Locker on this concept. House of Hoops reflects our growth
strategy—focus on the consumer, create the marketplace, and deliver elevated brand
experiences.”
Matthew D. Serra, Chairman and Chief Executive Officer of Foot Locker, Inc. said, “We are very
pleased to have reached this agreement with Nike, who is the leading supplier of athletic footwear
in our industry. The opening of the House of Hoops stores provides an exciting growth
opportunity for our Company in the premium sector of the athletic footwear and apparel sector
where we have had a long track record of success. This arrangement with Nike reinforces the
value and commitment to a long-term relationship between our two companies.”
Nike, Inc. is the global leader in basketball. The company's Nike, Jordan and Converse brands
collectively are the strongest selling brands in the industry. The three brands have created
basketball's most iconic and game-changing products, from the original Chuck Taylor All-Star, Air
Force 1, and Air Jordan, to today's signature shoes for players such as Kobe Bryant, LeBron
James, and Dwyane Wade.
House of Hoops extends an existing store-within-a-store concept featuring Nike basketball
product at Foot Lockers nationwide into an elevated stand-alone retail presence. In addition to
New York, House of Hoops stores are expected to open in Las Vegas, Chicago, Houston and Los
Angeles. Most of the stores will be converted Foot Locker locations, although some new locations
will be created.
As part of its long-term growth strategy, Nike is investing in both direct and partner retail to create
more elevated retail experiences focused on consumers in Nike's six core growth categories—
basketball, running, football (soccer), women's fitness, men's training and sport culture.
NIKE, Inc. based near Beaverton, Oregon, is the world's leading designer, marketer and distributor of
authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness
activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes
athletic footwear, apparel and accessories; NIKE Bauer Hockey Inc., a leading designer and distributor of
hockey equipment; Cole Haan, a leading designer and marketer of luxury shoes, handbags, accessories
and coats; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle
footwear, apparel and accessories and Exeter Brands Group LLC, which designs and markets athletic
footwear and apparel for the value retail channel.
Foot Locker, Inc. is a specialty athletic retailer that operates approximately 4,000 stores in 20 countries in
North America, Europe and Australia. Through its Foot Locker, Footaction, Lady Foot Locker, Kids Foot
Locker, Champs Sports and Footquarters retail stores, as well as its direct-to-customer channel
Footlocker.com/Eastbay, the Company is the leading provider of athletic footwear and apparel.