One of 12 New Cities For NikeGO Head Start Campaign in 2006-2007

Charleston, WV (13 February, 2007) – Charleston is the latest stop for NikeGO Head Start, a first-of-its-kind initiative to get kids physically active starting at a young age. Nike and the National Head Start Association (NHSA) along with SPARK (Sports, Play and Active Recreation for Kids) announced today that Charleston is one of 12 new sites where the program will be offered in 2006-2007. The NikeGO Head Start training for Charleston is taking place through the Kanawha County Schools Head Start and will be conducted at the Coonskin Park Clubhouse at Coonskin Drive in Charleston, WV. The training will take place on Wednesday, February 14, 2007 starting at 8:30 a.m.

Kanawha County Schools Head Start Karen P. Williams said: "I am thrilled to have the opportunity for the Kanawha County Schools Head Start Program to participate in the NikeGO program. Child obesity is a great concern in the state of West Virginia. In Head Start, we strive to provide an environment that produces healthy children and families. The teachers in the Head Start Program are ready to participate in Nike trainings that assist them in providing quality instruction that will help students get up and move during the day. We hope that the NikeGO program will assist us in providing classroom environments that are active and produce preschool children who will maintain healthy habits of exercise and nutrition throughout their lives."

NHSA President and CEO Sarah Greene said: "Childhood obesity has been a growing problem in our country over the past few years. The best time to reach these children and their parents is when they are young so they can learn the importance of physical activity so it will become part of their lifestyle as they grow. Head Start has always been focused on the entire family, not just the kids, as an important component of their education and development. The NikeGO Head Start Initiative teaches parents along with their kids so physical activity becomes a family thing."

In its first two years, NikeGO Head Start has trained 320 teachers in eight cities reaching an estimated 30,000 Head Start preschoolers. The program currently operates in New York, Los Angeles, Chicago, Washington, DC, Orlando, Anchorage, Memphis, and Portland. The additional 13 cities are being selected primarily based on the prevalence of childhood obesity among preschoolers.

NHSA's Board Chairman Ron Herndon said this initiative builds on a seven- year relationship between Nike and the National Head Start Association. Currently the largest private funder of NHSA, Nike is issuing a series of one- year grants, with specific performance requirements, totaling $2.5 million over five years. Herndon is the principle responsible for Nike's long term commitment to Head Start.

NikeGO Head Start has made noticeable gains in the battle against childhood obesity over the first two years of the program in the eight cities it has served. In addition to battling childhood obesity, the NikeGO Head Start Initiative was created to encourage young children and the adults in their lives to engage in movement activities every day and to develop a lifelong commitment to physical activity and a healthy lifestyle.

NikeGO Head Start understands how parents can play a critical role in raising healthy children and provides them with the resources to replicate the program's activities in the home. In addition to receiving the Playbook and SPARK training, participating Head Start sites will receive Nike donated equipment necessary to implement the program -- including parachutes, easy-to- catch balls, beanbags and balance beams.

About NHSA

The National Head Start Association (http://www.nhsa.org) is a private not-for-profit membership organization dedicated exclusively to meeting the needs of Head Start children and their families. It represents more than 1 million children, 200,000 staff and 2,600 Head Start programs in the United States. The Association provides support for the entire Head Start community by advocating for policies that strengthen services to Head Start children and their families; by providing extensive training and professional development to Head Start staff; and by developing and disseminating research, information, and resources that enrich Head Start program delivery.

About NikeGO

NikeGO is Nike's signature U.S. community affairs initiative and the company's long-term commitment to getting kids more physically active. The program's mission is to increase physical activity in youths, offering them the support and motivation to become physically active, stay healthy and have fun. In its most recent fiscal year, Nike contributed more than $10.5 million in cash and products and served more than 150,000 kids through its programs and partnerships. Visit http://www.nikego.com for additional information.

About SPARK

SPARK (Sports, Play and Active Recreation for Kids) is a research-based physical activity program dedicated to creating, implementing, and evaluating programs that promote lifelong wellness. Visit http://www.sparkpe.org or call 1-800SPARKPE or e-mail: spark@sparkpe.org for more information.