BEAVERTON, Ore.--(BUSINESS WIRE)--March 4, 2008--Nike (NYSE:NKE)
and Apple revolutionized the way people run with Nike + iPod and now
the companies are redefining the way people work out by bringing the
Nike + iPod experience to gyms around the world this summer.
Nike and Apple are working with major gym equipment manufacturers
such as Life Fitness, Precor, Star Trac and Technogym to make their
cardio equipment Nike + iPod compatible so health club members can
easily track workouts on cardio equipment like treadmills,
ellipticals, stationary bikes and stair climbers. Nike + iPod users
will simply plug in their iPod nano into the equipment at the start of
their workout to automatically record their progress. Users can then
connect their iPod with their computer to upload the workout to
www.nikeplus.com.
"The Nike + iPod experience revolutionized running. Now we're
revolutionizing the gym cardio experience," said Trevor Edwards,
Nike's Vice President of Global Brand and Category Management. "We're
enabling people who go to the gym an opportunity to set goals, track
progress, and compete in challenges with their friends and with other
members of www.nikeplus.com. It's a groundbreaking tool for people who
want to maximize their workouts."
"The iPod is an essential part of millions of people's workouts
and now users can easily set goals and track their progress with Nike
+ iPod," said Greg Joswiak, Apple's vice president of Worldwide
Product Marketing for iPod. "We're excited to be working with Nike and
leading equipment manufacturers to bring the Nike + iPod experience to
the gym."
At participating gyms, including 24 Hour Fitness nationwide and
Virgin Active Health Clubs internationally, members will soon be able
to use Nike + iPod to track their workout and log their data on
www.nikeplus.com.
- Nike + iPod will allow gym members to track progress, set
goals and make challenges on www.nikeplus.com.
- By using the www.nikeplus.com coaching tools, personal
trainers now have the ability to help clients chart their
progress.
- When gym users connect their iPod nano to their computer,
their workout data is sent to www.nikeplus.com through iTunes.
This workout data is converted to "CardioMiles" so that users
of cardio equipment can easily set goals and participate in
challenges with runners and with users of other cardio
equipment.
- To date, Nike + iPod runners have logged close to 50 million
miles on www.nikeplus.com, making it the world's largest
running club.
Nike is the global leader in running, which is a strong and
growing category for the company. It continues building energy and
momentum worldwide with successful launches of innovative products
from Nike + iPod to the Nike Amp+ watch. Nike + Sport Music has been
extremely popular on the iTunes Store (www.itunes.com) offering a wide
range of playlists perfectly suited for your favorite sport.
Nike's innovative Nike + iPod running experience combining music,
personal coaching and fitness networking has forever changed the way
people run, creating in its first year, the world's largest online
running destination at www.nikeplus.com. Launched just under two years
ago, in partnership with Apple, Nike+ lets your iPod nano talk to
Nike+ enabled running shoes through the wireless Nike + iPod Sport
Kit. Data on time, distance, calories burned and pace is stored on
your nano and is easily downloaded through iTunes to www.nikeplus.com.
Nikeplus.com users not only can track their own data, but also
challenge others and participate in online forums.
About Nike
NIKE, Inc. based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned Nike subsidiaries include Converse
Inc., which designs, markets and distributes athletic footwear,
apparel and accessories; Cole Haan Holdings Incorporated, which
designs, markets and distributes luxury shoes, handbags, accessories
and coats; and Hurley International LLC, which designs, markets and
distributes action sports and youth lifestyle footwear, apparel and
accessories. For more information, visit www.nikebiz.com.
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CONTACT: NIKE, Inc.
Investor Contact:
Pamela Catlett, 503-671-4589
or
Media Contact:
Derek Kent, 503-532-1405
SOURCE: NIKE, Inc.