New "Nike Trash Talk" Shoe Made from Manufacturing Waste
BEAVERTON, Ore.--(BUSINESS WIRE)--Feb. 13, 2008--Steve Nash is the
All-Star guard for the Phoenix Suns whose passion for environmental
awareness forged a partnership with Nike (NYSE:NKE) to create the Nike
Trash Talk, the first performance basketball shoe made from
manufacturing waste. Nash will debut the Nike Trash Talk tomorrow
night in Phoenix against the Dallas Mavericks.
The Nike Trash Talk is modeled after Nash's current shoe, the Nike
Zoom BB II Low, and meets Nike's Considered design standards
(www.nikeresponsiblity.com) for taking a sustainable approach to
performance footwear innovation.
"Any opportunity to promote the environment and preserve our
planet is a step in the right direction," Nash said. "I'm very excited
to be one of the first athletes to wear the Nike Trash Talk. I think
people will love the shoe, and hopefully by wearing it I can inspire
others to try it out as well."
Nike footwear designer, Kasey Jarvis said: "I was really looking
for a 'here and now' solution to footwear waste, and creating a
performance product using waste materials felt like a very innovative
solution. Using Nike's Considered design ethos I was able to create a
shoe that stands up to the stringent on-court performance requirements
but is also more environmentally friendly."
The Nike Trash Talk meets Nike's Considered design standards
because...
- The upper is pieced together from leather and synthetic
leather waste from the factory floor using zig-zag stitching.
- The mid-sole uses scrap-ground foam from factory production
- The outsole uses environmentally-preferred rubber that reduces
toxics and incorporates Nike Grind(a) material from footwear
outsole manufacturing waste.
- The Phoenix Suns' colorways will have shoe laces and
sockliners which use environmentally-preferred materials and
will be packaged in a fully recycled cardboard shoe box.
Nike is releasing a limited number of the Nike Trash Talk in three
different colorways - two Phoenix Suns colorways (home and away) and
one colorway for Nash to wear this week for the All-Star Game. The
All-Star colorway will be sold at the House of Hoops by Foot Locker in
New York and in New Orleans this week with a suggested retail price of
$100. The Phoenix Suns colorways will launch April 22, 2008 at the
House of Hoops by Footlocker.
About Nike Considered and Nike Grind:
As part of Nike's commitment to innovate for a better world, the
company has committed to designing all footwear to meet Nike's
baseline or higher Considered design standards by 2011. Nike's
Considered ethos challenges designers to use environmentally preferred
materials, reduce waste, create sustainable manufacturing processes
and use innovation to help reduce our overall environmental impact.
(a) Nike Grind: Nike created a recycling program in 1993 called
Reuse-A-Shoe, which collects worn-out athletic shoes of any brand and
recycles the footwear into usable material we call Nike Grind (rubber
from the outsole, foam from the midsole and fabric from the upper). We
also collect and recycle material left over from footwear
manufacturing.
Nike Grind is used in Considered product and in sports surfaces
such as basketball courts, soccer turf and playgrounds which are
donated to communities around the world.
About Nike
NIKE, Inc. (NYSE:NKE) based near Beaverton, Oregon, is the world's
leading designer, marketer and distributor of authentic athletic
footwear, apparel, equipment and accessories for a wide variety of
sports and fitness activities. Wholly owned Nike subsidiaries include
Converse Inc., which designs, markets and distributes athletic
footwear, apparel and accessories; Cole Haan Holdings Incorporated,
which designs, markets and distributes luxury shoes, handbags,
accessories and coats; NIKE Bauer Hockey Corp., a leading designer and
distributor of hockey equipment; and Hurley International LLC, which
designs, markets and distributes action sports and youth lifestyle
footwear, apparel and accessories. For more information, visit
www.nikebiz.com.
CONTACT: Nike, Inc.
New York Media Relations, 212-367-4447
SOURCE: Nike, Inc.