Nike Debuts Team USA's Most Innovative Footwear and Apparel
Designs Ever
--(BUSINESS WIRE)--NIKE, Inc. (NYSE:NKE)
WHAT: On Monday, June 30, the United States' top basketball
players, including Kobe Bryant, LeBron James, Carmelo
Anthony and Dwyane Wade, will assemble in New York City to
take part in an unprecedented fan celebration and
unveiling of the Men's Basketball Team that will compete
for Team USA at the Beijing 2008 Olympic Games.
Led by head coach Mike Krzyzewski, Team USA will gather at
Rockefeller Center's famed ice rink for a team
introduction that will feature all 12 members of the squad
that will represent the United States this summer. The
event will be hosted by TV personality Kevin Frazier.
During the event, Nike will also unveil Team USA's new
Swift System of Dress basketball uniform. The new Nike
designed uniform eliminates 24 centimeters of material and
reduces the weight by 31 percent. The uniform also
features Nike Aerographics, an engineered mesh providing
zoned cooling that reduces up to half the yarn, making it
more lightweight and breathable. An exclusively designed
We the People graphic, inspired by USA's rich history,
is also integrated into the uniform.
In addition to Team USA's uniform design, Nike will
showcase the USA Nike Hyperdunk colorway. The Nike
Hyperdunk is 18 percent lighter than the average Nike
basketball shoe and is the lightest and strongest
basketball shoe Nike has ever created. Key products
inspired by the USA Basketball uniform and Hyperdunk
footwear featuring Flywire technology will be available to
consumers beginning July 26th.
WHEN: Monday, June 30
12:30 pm - 1:30 pm
Media check in at the top of the steps to the ice rink
begins at 11:30 am
WHERE: Rockefeller Center Ice Rink
30 Rockefeller Plaza
MEDIA INFO: Media availability for Team USA will take place from
2:30 pm until 4:30 pm at the Plaza Hotel. Enter on 58th
Street. Media check-in for interviews at the Plaza begins
at 1:30 pm. Players will NOT be available individually,
but in pool sessions. To view the entire USA Basketball
player roster, please visit www.usabasketball.com.
CONTACT: Nike Media Relations
212-367-4447
SOURCE: NIKE, Inc.