Celebrating 25 Years of Excellence
BEAVERTON, Ore.--(BUSINESS WIRE)--Nov. 11, 2009-- Today, Jordan Brand, a
division of NIKE, Inc. (NYSE:NKE), announced the upcoming launch of its
25th anniversary AIR JORDAN 2010 shoe. Celebrating a quarter-century of
innovative design and genre-inspiring style, Jordan Brand created the
AIR JORDAN 2010 to pay respect to the legacy of Michael Jordan in
basketball while passing on the heritage of the sport to the talented
Team Jordan athletes, such as Dwyane Wade, who will be the first to
debut the AIR JORDAN 2010.
“The celebration of the AIR JORDAN 2010 and our 25th anniversary are the
pinnacle of a year full of milestones for me,” said Michael Jordan.
“With each shoe, consumers have pushed me to take the next AIR JORDAN
beyond their wildest imagination. The AIR JORDAN 2010 marks the future
of Jordan Brand and proves there are no limits to what this Brand is
capable of creating.”
Acclaimed shoe designers Tinker Hatfield, Vice President of Special
Projects/Design for NIKE and Mark Smith, Creative Director for Jordan
Brand, collaborated with Michael Jordan on the AIR JORDAN 2010, taking
the literal interpretation of Jordan’s ability to see through his
opponents by creating the Brand’s first see-through performance
basketball shoe featuring a unique transparent thermoplastic urethane
(TPU) window.
“The AIR JORDAN 2010 pays homage to Jordan’s ability to know his
opponents’ next move while only giving hints of his ability and allowing
the players to only see what he wanted them to see on the court,” said
Tinker Hatfield. “His keen instinct for anticipating his challengers’
next move and disguising his own techniques are just a few of the
attributes that led to him being named the greatest basketball player
ever to play the game.”
To assist all basketball players’ game while wearing the shoe, Hatfield
and Smith also designed the AIR JORDAN 2010 with a revolutionary new
concept to performance basketball footwear – a layered toe construction
that has an independent forefoot support cover. This innovative design
technique allows the AIR JORDAN 2010 to mimic an actual foot’s
flexibility and movement without being restricted by the shoe’s
structures, assisting in a player’s ability to be more agile in the
game.
Since 1984 when Jordan wore the first AIR JORDAN sneaker, AIR JORDAN has
become one of the world’s most recognizable franchises known for its
signature Jumpman logo, innovative performance technology and
fashion-forward style memorializing the sneakers into popular culture
history. Jordan Brand has adapted the AIR JORDAN to the changing fashion
landscape in its 25 years, utilizing the importance of green technology
by making the AIR JORDAN XX3, AIR JORDAN 2009 and now the AIR JORDAN
2010 under Nike’s Considered Design ethos of combining sustainability
with performance and innovation.
Jordan Brand launches the AIR JORDAN 2010 nationwide on Saturday,
February 13, 2010 for a suggested retail price of $170. Retailer
information can be found at www.Jumpman23.com.
About Jordan Brand
A division of NIKE, Inc., Jordan Brand is a premium brand of footwear,
apparel and accessories inspired by the dynamic legacy, vision and
direct involvement of Michael Jordan. The Jordan Brand made its debut in
1997 and has grown into a complete collection of performance and
lifestyle products. The Jordan Brand remains active in the community by
donating a portion of its proceeds to Jordan Fundamentals, an education
grants program for teachers.
For more information on Jordan Brand, visit www.Jumpman23.com.
Source: Jordan Brand
Jordan Brand
Terri Hines
503-532-5862
terri.hines@nike.com
or
Jordan Brand
Trisha Burns
503-671-2693
trisha.burns@nike.com