Interactive Training Drills and Expert
Coaching From Juventus FC Combine with New Total 90 Laser III boots to
Improve Accuracy and Power
PORTLAND, Ore., Dec 10, 2009 (BUSINESS WIRE) -- NIKE, Inc. (NYSE:NKE)
today unveiled the next generation of its Total90 Laser boot - the
Total90 Laser III - featuring a newly configured 'Shot Shield' strike
zone (patent pending) designed for more power and accuracy. Purchasing
the boots opens access to Nike Soccer+, a digital coaching program
(available via web, mobile internet or iPhone application) to help
players improve their skills with access, insights and instruction from
top players and coaches.
Every pair of Total90 Laser III boots comes with a unique user-code
that allows online access to Nike Soccer+ featuring accuracy training
drills and expert tutorial provided by the coaching team at Italian
giants Juventus FC. The Nike Soccer+ digital experience also features a
detailed 'signature move' coaching session from Fernando Torres of
Liverpool FC.
"I worked closely with the Nike design team on the Total90 Laser III,
and it definitely provides another dimension to my game and a greater
feel for more accuracy, power and swerve," says Fernando Torres. "What I
like about the Nike Soccer+ system is that now every player can improve
their skills with tips from myself and insights from top coaches on the
pitch or on the go."
"We are creating the best performance boots available today,"
comments Nike Soccer GM Bert Hoyt. "But more than that, combining this
technology with the Nike Soccer+ digital coaching program means you are
not just buying a boot, you are buying a total game improvement
package."
During development of the aggressively styled electric green, red and
black Total90 Laser III, Nike designers broke down the biomechanics of
striking the ball into specific elements to help them gain even deeper
understanding of the boot to ball relationship. Particular attention has
been paid to the instep area and how players connect and put swerve on
the ball.
The result is a newly created Shot Shield designed for a cleaner
strike on the ball for increased power, ball swerve and accuracy.
Greater Precision at High Velocity:
Modular Instep - five pods on the boot create a
uniform contact point that creates a smoother surface for even pressure
distribution. The pods are configured as five separate units that
operate as one to remain flexible and fluid when interacting with the
foot.
Enhanced Accuracy:
Advanced shape-correcting memory foam - provides a
smooth and more consistent surface to enhance accuracy when shooting.
This unique foam adapts to the demands of the individual player.
Increased Friction, More Swerve:
Engineered Fins - raised TPU fins on the medial side of the
boot deliver increased friction on ball contact to ensure more swerve
when you need it most. Each fin is strategically angled and sized to
enhance control over ball trajectory, but fold on contact with the ball
to accommodate great touch and feel.
The Total90 Laser III is available in premium-grade Teijin synthetic
leather, or premium leather for overall fit, comfort and performance.
The Total90 Laser III design team also repositioned the eyestay to a
more asymmetrical position to allow a cleaner strike surface and easier
fit and adjustment of the boot. Stability and comfort is enhanced with
reinforcements to the external heel counter and outsole.
Nike Soccer+ digital coaching program can be accessed at www.nikesoccer.com.
The Nike Soccer+ accuracy training package follows on from a control
package launched in October 2009, and will be followed in 2010 by a
speed coaching program related to the Nike Mercurial boot.
The Total90 Laser III boot is available at nikestore.com December 12th, globally at retailers from January 7th 2010 and retails for $200.00.
About Nike
NIKE, Inc. based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned Nike subsidiaries include Converse
Inc., which designs, markets and distributes athletic footwear, apparel
and accessories; Cole Haan, which designs, markets and distributes
luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading
United Kingdom-based global football (soccer) brand; and Hurley
International LLC, which designs, markets and distributes action sports
and youth lifestyle footwear, apparel and accessories. For more
information, visit www.nikebiz.com.
For more information, including multi-media materials, please visit: www.nikemedia.com or call the New York Media Relations line at 212-367-4447.
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SOURCE: NIKE, Inc.
NIKE, Inc.
Tim Yu, 212-367-4414