Nike Showcases New CTR360 Maestri Football Boot and Football+
Training Platform Accessible Online and Via Apple App
LONDON--(BUSINESS WIRE)--Oct. 1, 2009--
NIKE, Inc. (NYSE:NKE) today unveiled a new concept in game
improvement: a unique digital coaching experience called Nike Football+,
launched alongside the new CTR360 Maestri boot – a football boot crafted
for the player looking to master control and make the difference come
match day.
A unique user-code that comes with every pair of the boots allows access
to exclusive training content from some of the biggest names in the
game, including Cesc Fabregas of Arsenal and Andrés Iniesta of FC
Barcelona.
The Nike Football+ and CTR360 boot connect innovative product design
with the virtual and physical world of training to help improve player
performance.
“We’re bridging the gap between the physical and digital world to give
football players a competitive edge and inspire them through new
experiences,” said Stefan Olander, Nike Global Brand Connections
Director. “Nike Football+ is an exciting innovation for footballers
worldwide and a new development in training that will work hand-in-hand
with our football products to deliver benefits to players at every
level.”
Nike Football+ Online Training Experience
Nike Football+ allows amateur players the chance to tap into interactive
video-based tips and drills developed by Nike’s elite football players
and coaches.
Included with all CTR360 Maestri boots is a card with a unique user
code. When entered online at www.nikefootball.com
this code unlocks unique user content to enable players to be trained by
the experts. This training tool is also available as an Apple® App
available for iPhone and iPod. Nike Football+ ensures players can
connect with each other tracking and posting scores associated with
different training drills.
The Master Control training drills are conceived and demonstrated by
coaches from FC Barcelona, while other content includes players such as
Cesc Fabregas and Andrés Iniesta demonstrating their signature moves.
The Master Control coaching is the first edition of the Nike Football+
coaching program and later programs will focus on other skill areas such
as speed and accuracy. Each of the three programs is a 4-week training
regiment.
CTR360 Maestri Boot
The CTR360 Maestri boot has been engineered for enhanced passing, close
control and effective distribution. Nike designers paid close attention
to key zones of the boot, with the outsole adjusted to maximize a
player’s ability to trap and control the ball, while the upper has been
refined at the key contact points for receiving and distributing the
ball.
The boot is made from a unique synthetic upper called Kanga-Lite, which
delivers the fit and feel of soft leather, but with the performance
qualities of engineered fabrics. For years Nike material technicians
have worked on developing a synthetic solution that achieves the fit and
feel characteristics of traditional leathers. Kanga-Lite delivers this
solution with a supple feel and upper that performs well in any weather
condition, maintains its shape and doesn’t soak up water.
Nike Football+ can be accessed at www.nikefootball.com
from October 1st.
The CTR360 Maestri boot is available at retail globally and at www.nikestore.com
from October 1, 2009.
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About Nike
NIKE, Inc. based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned Nike subsidiaries include Converse
Inc., which designs, markets and distributes athletic footwear, apparel
and accessories; Cole Haan, which designs, markets and distributes
luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading
United Kingdom-based global football (soccer) brand; and Hurley
International LLC, which designs, markets and distributes action sports
and youth lifestyle footwear, apparel and accessories. For more
information, visit www.nikebiz.com.
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Source: NIKE, Inc.
Media Relations
+44 (0)207 578 0560
or email media.europe@nike.com