World's Top Basketball Players Expected to Take Phoenix Hardcourt in Nike's Innovative Padded Base Layer System
BEAVERTON, Ore.--(BUSINESS WIRE)--Feb. 11, 2009--
NIKE, Inc. (NYSE:NKE) today introduced an innovative new padded
base layer called Nike Pro Combat with a superior lightweight,
articulated fit that allows today’s basketball player to be protected
and feel unstoppable.
LeBron James and Amar’e Stoudemire, among others, will wear elements of
the Nike Pro Combat collection when they take the court this weekend in
Phoenix, Arizona. James and several of his USA Basketball teammates,
including Kobe Bryant and Carmelo Anthony, began testing Nike Pro Combat
last summer in Beijing as they battled for the gold medal.
Nike Pro Combat is ergonomically designed to provide basketball-specific
protection to athletes without restricting mobility on the court for
maximum performance. The Nike Pro Combat Deflex short provides padding
over the hip and thigh; the Nike Pro Combat Deflex top provides ribcage
protection; and the Nike Pro Combat Deflex elbow pad provides protection
to that joint. All three pieces are designed to integrate seamlessly
into the basketball uniform as a lightweight extension of the body.
“Today’s basketball players have evolved along with the faster style of
play we’re seeing globally,” said Nike Sport Apparel and Innovation
Creative Director Todd Van Horne. “Nike Pro Combat is a breakthrough
solution for basketball players engaged in battle in the blocks and
perimeter. Its patented energy absorbing foam redistributes the impact
of collisions on the court and provides the ultimate base layer
protection.”
Each Nike Pro Combat piece is comprised of several shock-absorbing,
dual-density EVA foam nodes connected by a PE foam grid over the areas
being protected, allowing for unrestricted mobility and sustained
protection. Even when the body is flexed and the nodes begin to
separate, the grid fills that void so that the body remains protected.
Every piece in the Nike Pro Combat collection is made with Nike Dri-FIT
performance fabric to help wick moisture and provide superior air
permeability.
Nike recently introduced a Nike Pro Combat collection for American
Football with several Nike-partner schools at the end of the collegiate
football season.
The Nike Pro Combat collection for American Football will debut at
retail in the U.S. beginning in June 2009. The Nike Pro Combat
collection for basketball will debut at retail globally beginning in
October 2009.
NOTE TO EDITORS: Imagery and information about Nike Pro Combat is
available at www.NikeMedia.com.
NIKE, Inc.
NIKE, Inc. based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly owned Nike subsidiaries include Converse
Inc., which designs, markets and distributes athletic footwear, apparel
and accessories; Cole Haan, which designs, markets and distributes
luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading
United Kingdom-based global football (soccer) brand; and Hurley
International LLC, which designs, markets and distributes action sports
and youth lifestyle footwear, apparel and accessories. For more
information, visit nikebiz.com.
For more information, including multi-media materials, please visit: www.nikemedia.com.
Source: NIKE, Inc.
NIKE, Inc.
New York Media Relations, 212-367-4447