New Lightweight Cleat Features Unique Adaptive Traction System, Designed For Explosive Acceleration
New Uniforms Have Advanced Materials Designed For Maximum Protection, Breathability, and Minimum Weight
ARLINGTON, Texas, Dec 14, 2010 (BUSINESS WIRE) -- Nike (NYSE:NKE)
today unveiled its next generation of Nike Pro Combat uniforms and
cleats that top collegiate teams University of Oregon, Boise State
University, and University of Florida are expected to wear as they take
the field in this season's upcoming bowl games.
NFL players Ndamukong Suh, Clay Matthews, Dwayne Bowe, Felix Jones
and Steven Jackson were also on hand at iconic Cowboys Stadium to
introduce the Nike Air Zoom Alpha Talon cleat and the 2011 Nike Pro
Combat uniforms to several hundred guests and media.
"NIKE, Inc. is the leading, most innovative football company in the
world and the top choice of football athletes at every level," said Kris
Aman, Vice President of Athletic Training. "Our success is based on
creating breakthrough products and experiences unmatched in our
industry, helping write the next chapter for Nike Football."
The Zoom Alpha Talon Cleat
Nike Football's most advanced cleat ever, the Zoom Alpha Talon Cleat
leverages the most innovative technologies to meet the performance needs
of every position. Working with elite athletes, Nike designers
delivered improved footing at full speed with an innovative on-demand,
adaptive traction system. The interior cleats in the forefoot extend
when full pressure is applied for more traction when needed and retract
when not. The Air Zoom Alpha Talon cleat also features a Flywire upper
for lightweight lockdown, a low-profile cushioning system for comfort,
and Nike Pro Deflex padding around the ankle for breathable protection.
"This new cleat gives me the traction and protection when and where I
need it most," said defensive star Ndamukong Suh. "Nike Football keeps
raising the bar, giving players the best cleats in the game today."
The 2011 Nike Pro Combat System of Dress
This redesignedbase layer and uniform deliver the ultimate in
breathable protection for superior speed. Nike designers strategically
placed seams, pads and cooling zones to help minimize distraction, while
optimizing protection.
The uniform design emphasizes thermoregulation by featuring Nike Pro
Deflex padding with two-way airflow to cool the body and wick away
sweat. The jerseys are made of four-way stretch woven twill that sheds
moisture. A Flywire collar eliminates two layers of fabric for improved
breathability, providing a more stable anchor to keep the jersey in
place.
The uniform also provides enhanced protection throughout the crucial
"hit zone"--between the knees and shoulders--delivering robust padding
without the bulk. Nike Pro Deflex padding has also been integrated in
the hip and knee areas of the pant for crucial impact protection that
stays in place. The base layer now features customizable protection,
incorporating a thin, incredibly strong carbon fiber plate that comes in
two different sizes and can be placed where needed.
Three elite football programs will debut the 2011 Nike Pro Combat System of Dress during bowl games including:
- Boise State Broncos: Las Vegas, December 22, 2010
- Florida Gators: Tampa Bay, January 1, 2011
- Oregon Ducks: Phoenix, Arizona, January 10, 2011
Texas Christian University (TCU) will be debuting the new Air Zoom
Alpha Talon cleat with a new version of their current 2010 Nike Pro
Combat Uniform in Pasadena, California, January 1, 2011.
For more information including multimedia, visit www.nikemedia.com.
About Nike
NIKE, Inc. based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly-owned Nike subsidiaries include Cole Haan,
which designs, markets and distributes luxury shoes, handbags,
accessories and coats; Converse Inc., which designs, markets and
distributes athletic footwear, apparel and accessories; Hurley
International LLC, which designs, markets and distributes action sports
and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a
leading United Kingdom-based global football (soccer) brand. For more
information, visit www.nikebiz.com.
For more information, including multi-media materials, please visit: www.nikemedia.com
Photos/Multimedia Gallery Available: www.businesswire.com/cgi-bin/mmg.cgi?eid=6545116&lang=en
SOURCE: NIKE, Inc.
Nike Media Relations
212-367-4447