New Football Center to Provide Premium Training and Coaching, combined with HIV/AIDS Awareness and Testing Resources
JOHANNESBURG, Jun 09, 2010 (BUSINESS WIRE) --Footballer Alexandre
Pato and former South African international Shaun Bartlett joined NIKE
Inc. (NYSE:NKE), the world's largest football company, today to
celebrate the completion of the new community Football Training Center
in Soweto, South Africa. The center will give 20,000 young footballers a
year the chance to develop their football talent while also having
access to HIV/AIDS education through football life skills programming.
"Nike has always understood the power of sport to inspire change and
to make a difference in people's lives," said Mark Parker, NIKE, Inc.,
President and CEO. "The Football Training Center will create a lasting
legacy for the Soweto community and inspire the next generation of
footballers by delivering premium football clinics combined with life
skills programming to give young people the knowledge they need to live
HIV free."
South African government ministers were joined by community and
business leaders, along with professional athletes, to support the
unveiling of the Football Training Center.
"The City of Johannesburg has always said that government working
alone and in isolation will not be able to effectively address the
complex challenges that face our society. To succeed, we need a
partnership across all spheres of government, amongst and with civil
society organizations, business as well as communities," said City of
Johannesburg Executive Mayor Counsellor Amos Masondo.
"The City of Johannesburg is proud to have played a part in creating
this world class Football Training Center. This facility will bring
people together through community-based football programs and provide
inspiration to thousands of young footballers who aspire to play for
their country," he said.
Former South African National team player Shaun Bartlett added: "The
power that this football training program will have on the future
footballers of South Africa can't be underestimated. It will help
players develop their game and become more disciplined on and off field.
Our ultimate aim is to see kids from this program succeed at every
level of the game."
The center is part of Nike's commitment to the communities of South
Africa which dates back 15 years. It also follows Nike's recent
partnership with (RED) to leverage the power of sport to fight HIV/AIDS
in Africa through the Lace Up, Save Lives campaign. When someone buys a
pair of (NIKE)RED laces, Nike contributes money to support
programs that offer education and medication on the ground in Africa and
that harness the power of sport to engage youth around the world in the
fight against AIDS.
The first round of (NIKE)RED grant recipients, receiving
money from the initial six months of fundraising, were announced today
at the Football Training Center. Twenty six community-based football
programs, across 16 African countries will share $450,000 in grants to
further their programming to educate youth on HIV/AIDS prevention
through the lens of sport.
"HIV/AIDS continues to be a critical health issue in South Africa and
we value the benefit that public/private partnerships bring to helping
fight this disease," said Dr Aaron Motsoaledi, Minister of Health South
Africa. "Nike's approach to combine football, education and medication
is a powerful example of how sport can be used as a catalyst, enabling
youth to make informed decisions and hopefully live a life free of HIV."
Nike has invested in HIV/AIDS prevention programs in Africa and
globally for several years, and will continue to engage with its
existing community non-profit partners to use football and sport as a
tool for development throughout the country.
About Nike
NIKE, Inc. based near Beaverton, Oregon, is the world's leading
designer, marketer and distributor of authentic athletic footwear,
apparel, equipment and accessories for a wide variety of sports and
fitness activities. Wholly-owned Nike subsidiaries include Cole Haan,
which designs, markets and distributes luxury shoes, handbags,
accessories and coats; Converse Inc., which designs, markets and
distributes athletic footwear, apparel and accessories; Hurley
International LLC, which designs, markets and distributes action sports
and youth lifestyle footwear, apparel and accessories; and Umbro Ltd., a
leading United Kingdom-based global football (soccer) brand. For more
information, visit http://www.nikebiz.com.
For more information about Nike's partnership with (RED) visit: http://www.nikefootball.com/RED
About (RED)(TM)and (PRODUCT)RED(TM)
(RED)'s primary objective is to engage the private sector in raising
awareness and funds for the Global Fund, to help eliminate AIDS in
Africa. Companies whose products take on the (PRODUCT)RED
mark contribute a significant percentage of the sales or portion of the
profits from that product to the Global Fund to help finance HIV/AIDS
programs in Africa, including interventions targeting women and
children. Current partners are: American Express (U.K. only), Apple,
Bugaboo, Converse, Gap, Emporio Armani, FLOWE(RED) (U.K. only), Hallmark
(U.S. only), Dell, Nike, Penguin and Starbucks. Since its launch in the
Spring of 2006, $150 million has been generated by (RED) partners and
events for the Global Fund. (RED) money is at work in Ghana, Lesotho,
Rwanda, South Africa, Swaziland, and Zambia and supports programs that
have reached more than 5 million people. For more information, visit http://www.joinred.com.
For more information, including multi-media materials, please visit: http://www.nikemedia.com
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SOURCE: NIKE, Inc.
Nike Media Relations
212-367-4447