UPDATE Nike, LeBron James Create Performance Excellence, the Nike Air Max LeBron VII

NBA MVP LeBron James to Meet with Press Friday, August 7 via Global Webcast

Event to Be Webcast Worldwide at 12:00 P.M. EDT

Nike wishes to issue the following update to its release NewsItemID 20090804006515 (OH-NBA/LEBRON-JAMES/NIKE) "Nike, LeBron James Create Performance Excellence, the Nike Air Max LeBron VII" issued Tuesday, August 4, 2009:

          Nike and NBA MVP LeBron James will host a press event in Akron, Ohio,
          from the Ed Davis Community Center where LeBron played as a youth, to
          discuss their latest, innovative design collaboration -- the Nike Air
          Max LeBron VII. This will be the official unveil of the Nike Air Max
WHAT:     LeBron VII, Nike's first performance basketball shoe with a
          full-length Max Air cushioning system. LeBron will answer questions
          from the webcast audience in real time. Nike Performance Footwear
          Designer Jason Petrie will also participate in the presentation, with
          SNL comedian Kenan Thompson acting as host. To accommodate the world's
          media from any location around the globe, the event will be webcast.

          Notes regarding the webcast:

          -- Viewers may download audio assets of the press event from the
          webcast.

          -- The webcast is not broadcast quality video, but Nike's TV
          Production will have broadcast quality video available shortly after
          the event ends.

          -- Photos of the press event will be available at www.nikemedia.com
          shortly after the event.

WHO:      LeBron James, Nike Performance Footwear Designer Jason Petrie and

          SNL comedian Kenan Thompson (as host)

WHEN:     12:00 noon EDT

          Friday, August 7, 2009

WEBCAST:  To view the Webcast you must register in advance at Nike's Media-Only
          Website:

          www.nikemedia.com

          Click on the "Webcasts" section and follow steps to register.

          MEDIA MUST REGISTER.

          ** Here you can watch the media event from the convenience of your
          computer screen, just like TV, and ask questions in realtime.

          Nike is also offering fans an opportunity to watch the live
          presentation via a specific fans-only webcast. This webcast will
          include the opportunity to participate in a live Q&A blog prior to and
          during the presentation.

          Fans must register in advance to watch the live webcast at:

          http://nikebasketball.deferointeractive.tv/portal.php

For the latest information on the Nike Air Max LeBron VII and LeBron James' World Tour, including scheduled press events, please visit our password-protected, media-only website: www.nikemedia.com.

    Source: Nike

Released August 5, 2009