Nike, LeBron James Create Performance Excellence, the Nike Air Max LeBron VII

NBA MVP LeBron James to Meet with Press Friday, August 7 via Global Webcast

EVENT TO BE WEBCAST WORLDWIDE AT 12:00 p.m. EDT

Nike and NBA MVP LeBron James:

              Nike and NBA MVP LeBron James will host a press event in Akron,
              Ohio, from the Ed Davis Community Center where LeBron played as a
              youth, to discuss their latest, innovative design collaboration --
              the Nike Air Max LeBron VII. This will be the official unveil of
              the Nike Air Max LeBron VII, Nike's first performance basketball
WHAT:         shoe with a full-length Max Air cushioning system. LeBron will
              answer questions from the webcast audience in real time. Nike
              Performance Footwear Designer Jason Petrie will also participate
              in the presentation, with SNL comedian Kenan Thompson acting as
              host. To accommodate the world's media from any location around
              the globe, the event will be webcast.

              Notes regarding the webcast:

              -- Viewers may download audio assets of the press event from the
              webcast.

              -- The webcast is not broadcast quality video, but Nike's TV
              Production will have broadcast quality video available shortly
              after the event ends.

              -- Photos of the press event will be available at
              www.nikemedia.com shortly after the event.

WHO:          LeBron James, Nike Performance Footwear Designer Jason Petrie and
              SNL comedian Kenan Thompson (as host)

WHEN:         12:00 p.m. EDT

              Friday, August 7, 2009

WEBCAST:      To view the Webcast you must register in advance at Nike's
              Media-Only Website:

              www.nikemedia.com

              Click on the "Webcasts" section and follow steps to register.

              MEDIA MUST REGISTER.

              **Here you can watch the media event from the convenience of your
              computer screen, just like TV, and ask questions in realtime.

For the latest information on the Nike Air Max LeBron VII and LeBron James' World Tour, including scheduled press events, please visit our password-protected, media-only website: www.nikemedia.com

    Source: Nike

Released August 4, 2009