Photo Advisory -- LeBron V Shoe Launches In Shanghai

On Monday, LeBron James was at a consumer event in Shanghai with Mark Parker, President and CEO of Nike, Inc. to launch his LeBron V China colorway, which hits retail stores on Tuesday across China. LeBron's newest ad campaign launches this week in China. Nike is China's leading athletic brand, representing about a third of the market and significantly ahead of the nearest competitor. Nike leads the market in basketball and football (soccer) -- the two most popular sports among Chinese youth. Nike athletes such as Kobe Bryant and LeBron James are extremely popular in China, which is the most important basketball market in the world outside of the United States.

Caption: Nike, Inc. President and CEO Mark Parker and USA Basketball superstar LeBron James show the just launched Zoom LeBron James V China Edition in Shanghai

Members of the media may download the photo at no charge from the following online archives:

    -- NewsCom:  http://www.newscom.com/cgi-bin/prnh/20071015/AQM163
    -- AP Archive Topic Gallery:  http://photoarchive.ap.org

    This photo is also available via the AP PhotoExpress Network, as PRN16.

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SOURCE Nike, Inc.

Released October 15, 2007